Lorom Invests in new Beijing plant

LOROM marked another important milestone in its China strategy with the ground breaking ceremony of its top-notch wire harness plant.

This is LOROM’s 4th wire harness plant in mainland China, built from scratch in less than one year to planned full production in Q4-2014.

Founder and CEO of LOROM YT Yuan said. “The investment in our first ever cable and cable system plant in the Beijing area demonstrates both our commitment to serving our Chinese customers even better with the latest technology locally made, and our confidence in LOROM’s prosperous future here in China.”

As a green-field plant that combines state-of-the art technology with sustainable and lean production processes, the new Beijing-based LOROM plant will manufacture complex wire harness and cable assemblies to support our local automotive customers

Being based on a flexible production-line concept, the annual capacity is planned at 250,000 wire harnesses for the initial phase.

“We are now replicating our unique products of LOROM wire harnesses for cars also here in Beijing, underlining our integrated and strong localization strategy,” pointed out Henning L Hansen COO of LOROM. “The production follows our acknowledged quality standards and processes, and further strengthening LOROM’s global production and Engineering footprint.”

Excellence in engineering and dedication is also provided by the staff at the new LOROM plant and their continuous on-the-job training, flanked by knowledge transfer from our main facilities in Hangzhou and Shenzhen. In this way, it is assured that Cable assembly and wire system built in Beijing lives up to the brand value of LOROM in exactly the same way as products from any other LOROM plant worldwide.

This attention to quality and excellence has earned LOROM great appreciation from customers and partners throughout the last decade, we accept nothing but world class standards with commitment to highest quality amongst any of our peers.

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